Prague Airport is launching a new summer image campaign. The campaign was created by the Loosers agency and photographed by Tomáš Třeštík. Prague Airport employees feature in the new campaign, which will run throughout the main summer season beginning 1 July.
Like last year, employees of the Prague Airport group will feature in the campaign. "We engage our employees in our campaigns regularly. Every day, they look after the comfort and safety of passengers, enabling them to fulfil their travel dreams. We are glad that our employees take an active part in our campaigns and represent the Prague Airport brand," says Ondřej Svoboda, Marketing Communication and Corporate Identity Manager for Prague Airport.
The summer campaign will appear on 1 July and is based on four key visuals. The main campaign slogan “Helping you to get closer to the experiences” relate to Prague Airport's efforts to constantly expand direct flights in order to satisfy steadily increasing travel demand. As part of the summer timetable, passengers can catch direct flights from Prague to more than 160 destinations around the world.
"In our activities and campaigns, we have paid sustained attention to the shift in the general public perception of Prague Airport as a travel partner that looks after both the safety and the comfort of passengers from the very first moments of their holiday. In the current campaign we use strong emotions linked with travel to show how easy it is to discover the world thanks to comfortable flights from Prague Airport," adds Iva Bízová, Creative CEO of Loosers.
Traditional outdoor will also enhance non-traditional spaces in order to pursue the basic campaign idea. The campaign will also appear in print and online, and it will be accompanied by social media activities and the participation of important travellers and influencers. The campaign will end with the "travellers festival" that will be held directly at Prague Airport in September 2019.
To find out more, follow Prague Airport on Twitter: @PragueAirport.