Björn Borg is an international sports fashion brand. Founded in 1984 by the tennis legend Björn Borg, the brand shares more than just his name. He proved that being active and making a difference is far more attractive than playing it safe. That attitude is the core of the Björn Borg brand today. With an energetic expression, Björn Borg takes a stand for the passionate and the brave. The brand is recognized for high-quality products, designed for people who want to feel active and attractive. It is sports fashion for those who dare to change the game.